Dear Bowen:

We are seeking a highly motivated, analytical person with 3-5 years experience in online marketing, including experience with Database mining, SEM, SEO, affiliate marketing, banner advertising, campaign creation and management.

This exciting new company is growing in leaps and bounds and will utilize your experience with Database marketing to create, oversee and execute marketing campaigns to our existing customer database, based on analysis, and experience in a/b testing of campaigns, all with a goal of increasing the number of “active” customers and the overall “spend” of existing customers.

If you are interested please hit reply, attach your resume and answer the following questions
1) What is the extent of your online marketing experience, and have you had
success driving customers to a BtoC website?

2) Are you capable of coming up with new and unique online campaigns, be
they email, SEO, SEM, banner advertising in order to drive traffic?

3) Do you have the marketing acumen to be able to dive into a large customer
database and identify and segment specific customer groups to create unique
selling propositions?

4) We are truly looking for someone with enough experience to move into a lead
marketing role, how do you feel about this?

Please let me know when you are available for a phone conversation so I can reveal the company, discuss salary, details and some standard HR questions.

Sincerely,

–
Joseph Litvin

ISenior Recruiter
925.817.0563 cell
JosephLitvin@gmail.com
Twitter iamJoeRecruiter
recruitersrecruiter.wordpress.com

Online Marketing Generalist, Full-time: Emeryville, CA

Online gaming offers horse racing, games and contests.

3-5 years online marketing, Database mining, SEM, SEO, affiliate marketing, banner advertising, campaign creation and management.

1) Assist in building an affiliate network of marketing partners,
utilizing affiliate marketing and your understanding of marketing metrics.

2) Utilize your experience with Database marketing to create, oversee and execute marketing campaigns to our existing customer database, based on analysis, and experience in a/b testing of campaigns, all with a goal of increasing the number of “active” customers and the overall “spend” of existing customers.

Responsibilities:

-Compile and analyze data that derives key business insights to improve
overall marketing effectiveness
-Generate reports from external and internal data sources, creating
actionable trend information, and ensuring that the marketing team, and our affiliate network have the information necessary to increase handle.
-Create, oversee and execute marketing campaigns to existing customer
database, based on analysis, with a goal of increasing number of “active”
customers
-Identify customer segments and create campaigns for cross promotion of
products
-Work with, and assist in creating scripts and action plans for Customer
Service team, based on analysis, that can be used to increase customer
retention and conversion
-Collaborate with online marketing managers for required data analysis
-Participate in weekly marketing meetings and support marketing managers
on new initiatives

Qualifications and Experience
-3-5 years of online marketing experience.
-Strong Microsoft Excel skills
-Ability to work in a fast-paced environment and a quick learner
-Strong analytical, problem solving, and quantitative analysis skills.
-Handle multiple tasks without breaking a sweat.
-Excellent communication, problem-solving and analytic skills
-Highly self-motivated, ability to work independently, think creatively,
and detail oriented

Compensation will be based on experience. A bonus structure will be put in place to reward the candidate based on specific, and achievable, benchmarks being reached.